Sky Social, a proud NGO partner with UNICEF in Madhya Pradesh, actively advocates for child rights through its impactful program, 'Youth4Children'. This initiative mobilized over 10,000 youth across Madhya Pradesh through both online and offline campaigns between 2019-2020, fostering a strong youth base committed to promoting child rights via policy advocacy, awareness campaigns, and community engagement.
Key Initiatives:
•Youth4Children Camp :
A two-day residential camp to empower youth influencers, bloggers, and social media enthusiasts as child rights advocates. Participants engage in workshops, discussions, and creative campaigns.
•Beti ki Awaaz (The Voice of Girls) :
Conducted with Radio Mirchi to amplify girls' voices on child rights and gender equality.
•Child Rights Awareness Campaigns :
Engaging activities like street plays, workshops, wall paintings, and social media drives mark key observances such as CRC30 and World Children’s Day.
Notable Campaigns:
•Child Rights Week Celebration :
Events like poster-making competitions, photography contests, and candlelight vigils promoting child protection and rights.
•Eradicating Child Marriage Campaign :
Interactive sessions, pledge drives, and symbolic displays raise awareness about child marriage prevalence.
•World Children’s Day 2019 :
Iconic landmarks in Bhopal were lit in blue to promote child rights, concluding with a powerful building projection at Habibganj station.
Focus Areas :
Impact:
Through dynamic youth engagement, creative campaigns, and collaboration with key stakeholders like government departments and media partners, Sky Social is driving positive change for children across Madhya Pradesh.
"Empowering young minds to champion child rights
isn’t
just about building awareness — it’s about creating
a
movement that ensures no child is left behind."
